Seventh Generation
Partnership for a Jug Free America

The laundry aisle has a serious plastic jug problem. Every year, Americans buy over 680 million jugs of laundry detergent to wash over 40 billion loads. The laundry category continually touts its plans to ‘go green’ but overlooks the best solution: getting rid of, or greatly reducing the size of, plastic jugs.

So to communicate this simple fact we emphasized the inconvenient size and waste of these Jugs by inserting oversized versions of them into everyday situations. The best part? We did it virtually, all so we could avoid adding to the problem.